Juf in a Box ('Teacher in a Box') is a serious game designed by &Ranj, teaching children the basic fine motor skills they need to learn how to write.
At the time Ranj didn't see the results of the game they hoped for with this game. This is where they asked me to do research on why the results weren't as intended and how they could improve the game so the children would get better results.
This resulted in a thesis with the research question: "What 'User Experience' do you have to offer children in the age of 4 to 7 years old to keep them 'engaged' longer in a serious game where they develop the fine writing motor?".
To answer the question on how to engage children (at a very young age) to play a serious game I conducted desk- and field research. This resulted in 3 different fases of engagement.
Game designers must make sure children get the intention to play the game
Stay engaged within the game
Retain behavior (better writing skills) outside the game
These phases can be accomplished by designing the game with the following game design elements: 'Core concept', 'Mechanics', 'Storytelling', 'Interactivity' and 'Aesthetics', making sure the game is fun and playable for children.
A concept of Juf in a Box 2.0. A game that has a more obvious storyline (with a digital social actor), a new form of feedback, a new reward system and a new interface. These elements made sure the users got motivated in a more autonomous way, getting motivated to play by themselves.
The new concept was tested in the target group and did result in more engagement and 'time on task'. Basicly, childeren wanted to play the game longer, this gave them the ability to learn more.
This project was made possible by &Ranj and the amazing illustrations from the first version of Juf in a Box. Do you have any questions about this project or are you interested to work with me? Please don't hesitate to send me a message.